GTA, Red Dead Parent Company Is Making Lots Of Money From Microtransactions

Microtransactions continue to be big business for the parent company of Rockstar and 2K Games. Take-Two Interactive announced on an earnings call that revenue from “recurrent consumer spending” grew 32 percent during the quarter ended September 30.

In total, revenue from recurrent consumer spending accounted for 37 percent of Take-Two’s total revenue during the period ($857.8 million).

Recurrent consumer spending includes all manner of “ongoing consumer engagement,” including virtual currency, add-on content, and in-game purchases.

During an earnings call, Take-Two CEO Strauss Zelnick said the online modes for Red Dead Redemption 2 and Grand Theft Auto V continue to grow in terms of revenue. It’s an impressive achievement for both titles, but especially GTA Online considering it is more than six years old.

Take-Two intends to have some kind of microtransaction system in every game that it releases.

Take-Two is riding high of late. For the latest period, the company pulled in $857.8 million in revenue, which is up 74 percent from $492.7 million during the same period last year. The company also shared that revenue from digital sources jumped by 72 percent and reached $615.8 million (compared to $358.4 million during the same period last year).

Revenue from digital sources made up 72 percent of Take-Two’s total revenue for the quarter, which emphasizes how the industry is shifting away from physical and toward digital.

from GameSpot – Game News

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