In one of the biggest moves ever in the game-streaming world, Tyler Blevins AKA Ninja recently quit Twitch to stream exclusively on Microsoft’s Mixer platform. His move to Mixer was immediately successful, it seems, as Ninja has racked up 1 million active subscribers in under a week.
That makes him among the most popular streamers on Mixer; this is the kind of quick success that Microsoft was likely looking for when recruiting him to the platform. Ninja’s rapid climb on Mixer was expected, given he tallied 100,000 subscribers in 24 hours.
It’s likely Microsoft paid Ninja to leave Twitch for Mixer, but no terms have been announced. Responding to the 1 million subscriber achievement, Ninja said, “Thank you for all the incredible support. I haven’t felt this good in a long time.”
Today we hit 1,000,000 active subscribers on mixer ^-^ thank you for all the incredible support. I haven’t felt this good in a long time. pic.twitter.com/kdLgBJk0Ud
— Ninja (@Ninja) August 6, 2019
Microsoft’s signing of Ninja comes not long after the company laid off content creators and producers at Mixer and Inside Xbox, according to GameDaily.
According to Ninja, nothing will change in terms of content on his streams for Mixer compared to Twitch. “It’s the same me, just a different platform,” he said. Intriguingly, Ninja also said he plans to “get back in touch with my roots” as it relates to streaming. That’s noteworthy because Ninja started out as a popular Halo streamer before going on newer titles; he is most recently famous for streaming Fornite. Microsoft’s next Halo game, Halo Infinite, launches in Holiday 2020.
Ninja coming to Mixer could be part of Microsoft’s plan to promote Halo Infinite, but nothing is confirmed at this stage.
from GameSpot – Game News https://www.gamespot.com/articles/ninja-hits-1-million-subscribers-on-mixer/1100-6468950/